Everyone knows who Ed McMahon is, although you may not know it. He's the guy who was Johnny Carson's #2, and he also was the Publisher's Clearinghouse guy (the one with the giant check).
Poems were like people. Some people you got right off the bat. Some people you just don't get - and never would get. — Benjamin Alire Saenz, Aristotle and Dante Discover the Secrets of the Universe